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YES! topic 2018

The Facebook business model – you are the product

by Kristin Biesenbender, Cora Wacker-Theodorakopoulos & Timm Leinker, editors at Wirtschaftsdienst at the ZBW Leibniz Information Centre for Economics

selected by Gymnasium Altenholz and Gymnasium Wellingdorf

Many of us regularly spend time on Facebook and spend time using other social media. However, hardly anyone asks how Facebook makes its money. Social media actually mainly earns money through advertising. Facebook has become one of the most valuable companies in the world, and it uses this business model. Facebook knows a lot about its two billion-plus users and is getting better at making money from this. What does this mean for users? Is it a problem that Facebook effectively has no competition?

Kristin Biesenbender

Kristin Biesenbender is a scientific editor for the Wirtschaftsdienst – Zeitschrift für Wirtschaftspolitik at the ZBW – Leibniz-Informationszentrum Wirtschaft. She studied journalism/communication science and economics (M.A.) at the University of Hamburg. Her fields of research are media economy, crisis communication, empirical communication research and economic policy.

Institution: ZBW – Leibniz Information Centre for Economics

YES! Participations: 2018, 2017

Topics:

Cora Wacker-Theodorakopoulos

Cora Wacker-Theodorakopoulos is a scientific editor for the Wirtschaftsdienst – Zeitschrift für Wirtschaftspolitik at ZBW – Leibniz Information Centre for Economics. She graduated in economics from the University of Hamburg, where she also worked as an academic researcher.

Institution: ZBW – Leibniz Information Centre for Economics

YES! Participations: 2018, 2017

Topics:

Timm Leinker

Timm Leinker is a scientific editor for the Wirtschaftsdienst – Zeitschrift für Wirtschaftspolitik at ZBW – Leibniz Information Centre for Economics.

Institution: ZBW – Leibniz Information Centre for Economics

YES! Participations: 2018

Topics:

2018-04-27T12:41:29+00:00