In times of climate change, our own ecological footprint plays an increasingly important role. This is the biologically productive area (gha) on earth that would be necessary to maintain our own standard of living in the long term. The global average ecological footprint is about 2.7 gha, which is equivalent to about 1.7 Earths.
Alongside the factors housing, mobility and consumption, our diet accounts for the largest share of our sustainability indicator. Of this large share, around 80%-are consumed in animal-based-food.
The different types of animal-based-food also show significant differences in annual CO2 emissions.
Consequently, it is clear that in order to battle climate change or even undo some of its negative repercussions, we must urgently, among other things, change our diet.
We at GreenChoice have therefore made it our mission to find a solution to the widespread consumption of animal-based meals in public refectories and company canteens.
For our concept to be successful, we need to avail ourselves of a payment system for canteens that revolves around a GreenChoice card and the willingness of participating canteens to cook according to environment-friendly recipes developed by nutritionists.
When it comes to the composition of the recipes, we put particular value on the seasonality and regionality of the ingredients.
By utilizing the principle of “nudging,” we hope to use positive incentives to encourage shoppers to choose the more environment-friendly dish voluntarily.
On monitors set up in the canteen area, we, therefore, enable consumers, after registering by card, to vote via software which environment-friendly dishes a canteen is supposed to offer in the upcoming week.
In addition, shoppers are free to rate the individual dishes. We also provide the customer with all the recipes and their personal carbon footprint based on the ingredients and how they are produced and processed.
Furthermore, the consumer can collect so-called “climate points,” which are awarded in certain numbers depending on the environmental friendliness of the particular dish. Accordingly, a particularly high number of climate points is rewarded with discounts at the end of the month.
GreenChoice thus not only provides companies with the opportunity to set an example for environmental awareness and a particular zeitgeist, but animal-based dishes are often unhealthier compared to vegan or vegetarian alternatives and thus negatively impact their employees’ health in the long run.
The existence of health promotion facilities maintained by large corporations such as BMW testify to the interest of companies in strengthening the health and performance of the aforementioned employees.
To sum it up concisely, our approach to climate protection on a regional level is characterized by its originality and its unique selling proposition. There is no comparable concept available as we speak (and to cap it off, there is a massive upside for both employees and employers).