On a daily basis, we surf the internet, go jogging or perhaps buy ourselves new shoes. These actions occur every day and seem harmless. Yet nowadays, there are cookies, smartwatches and Big Data. In every aspect of life, whether it is an internet search or a visit to the doctor, our data is recorded.
The collection and processing of our data allows companies, such as Meta, analyze and manipulate us. For example, if a person has poor circulation, that person might be offered a blood pressure medication or perhaps a substandard life insurance policy.
However, as unsuspecting citizens, we do not notice this. Once we choose to access our data, Instagram immediately sends us several thousand pages of overwhelming information. How are we supposed to track how these companies manipulate us and which data they collect from us?
Immanuel Kant would say: “Enlightenment is the exit of man from his self-inflicted immaturity”. Our goal is to protect people from manipulation through
enlightenment and to increase their ability to act, so that they can make better decisions.
In a survey comprised of 447 participants from the Gymnasium Martineum, we demonstrated that an educational video has a positive effect on the participants’ level of knowledge.
43% of the participants who viewed the educational video, answered the question “What data do you think companies collect from you?” more realistically in
every category. This is shown by the purple bars being higher than the orange bars in the diagram below. This means that education has a visible effect on our knowledge and knowledge is the basis for self-determined, responsible decisions, which we strive to achieve with our app.
The purpose of our INSIGHT app is to promote education. It is provided by the non-profit and charitable organization INSIGHT e. S.. Art. 20 (2) of the General Data Protection Regulation (GDPR) allows individuals to transfer their data directly from one company, e.g. Meta, to another company such as the INSIGHT app. Utilizing this method, our app can receive this data and convey it to the user in a transparent, structured way.