How Consumers Can Save the Chocolate Industry
Millions of people around the world enjoy chocolate commodities. While consumers from mostly developed countries snack on chocolate, few know anything about the chocolate industry, including the problems created by cocoa cultivation.
About two-thirds of cocoa is grown in the two countries of Côte D’Ivoire and Ghana. The small farmers growing the cocoa are stuck in poverty, making less than a dollar a day. Some farm workers are stuck in slavery, making no money at all. There are many children doing dangerous tasks to cultivate
chocolate. Additionally, chocolate cultivation has caused widespread deforestation, contributing to the climate changes we see today.
Large chocolate manufacturers have tried to keep these atrocities a secret. Most consumers are ignorant to the dark secrets of chocolate. While there are many possible solutions to these problems, we have found that the best and most effective one is to start by educating the consumer. We have collected data that indicates that consumers have little to no knowledge about the chocolate industry. However, our research also shows that consumers are willing to alter their
habits to improve the problems.
To spread awareness and force the chocolate companies to make a change, we are distributing two letters. One letter is to explain to consumers what is going on in the chocolate industry. The second letter is for educated consumers to send to chocolate companies to demand changes. We find that these letters are crucial in order to spread real change and awareness to a larger population of people.
Through a large social media campaign, we will educate chocolate consumers who are mostly within the age range of 13 and 30. This campaign will inform consumers about labels to look for on chocolate packages, and what these labels indicate. Additionally, they will learn about the main chocolate companies and their policies on climate change, child labor, low wages, and overall transparency.
To spread awareness for the problems occurring in the cocoa industry, we plan to reach out to celebrities and influencers. Celebrities and influencers will be the most successful in sharing information about the cocoa industry with our target market of 13 to 30 year olds. With the help of celebrities and influencers, we hope to educate more consumers, especially young people, about the problems in the cocoa industry.