Digital Transformation and New Forms of Price Differentiation – What about Social Acceptance? (2018)Jochen Bast 2018-05-23T10:23:39+00:00
One aspect of digital transformation is the increasing availability of data on consumer preferences and characteristics. This data also allows conclusions to be drawn about the individual willingness to pay for products or services. Where companies have pricing power, they could use this information for individually different prices for comparable products or services.